You Choose the Adverts You Want to See
3 agosto 2026 • 3 min read • By Winklr Team
Interested in travel promotions but not fitness adverts? Winklr lets you choose advertising categories directly and change them when you want.
Advertising often starts with a guess
Many advertising systems try to work out what you might buy next.
They can combine tracking cookies, browsing activity, and other behaviour signals from different sources. Ranking or AI systems then use that information to infer your interests and decide which products to promote.
The result might be relevant, but the decision is often hidden. You see an advert without knowing what signal led to it or how to change the assumption behind it.
Tell us what interests you
Winklr takes a more direct approach.
Working with our advertising partner, LimeLight, we put advertising category preferences in your app settings. You can choose the types of promotions you are interested in instead of leaving a system to make that choice for you.
For example, you might:
- Opt into travel promotions when planning a trip
- Turn off fitness adverts if they are not relevant to you
- Review your choices when your interests change
Your preferences are visible and can be changed. They are not something you should have to reverse-engineer from the adverts you receive.
Useful technology, with a clear role
Technology is still needed to deliver adverts and apply your settings.
The important difference is where the decision about your interests starts. Rather than relying on a hidden profile to decide which product categories should get your attention, Winklr gives you a direct way to express those choices yourself.
That makes the relationship clearer. The system applies your preferences, but you remain in control of them.
Why category control matters
Interests are personal, and they change.
A topic that is useful today might be irrelevant next month. You should not have to keep seeing the same type of advert because a system once placed you in a category.
Putting these controls in the app means you can make a clear choice and update it when it no longer suits you.
Advertising should be understandable
Adverts do not need to depend on a trail of guesses to be useful.
Our approach with LimeLight is simple: give people clear category choices, keep those choices easy to change, and let users decide which kinds of promotions they want to see.